[SIPForum-discussion] Special SIP Forum Member Discount to "Telco + Web 2.0 Service Creation" Conference

Fri Feb 29 20:41:06 UTC 2008

TELCO + WEB 2.0 SERVICE CREATION

Creating a Collaborative Environment for New Application Development

April 8-9, 2008   Vienna, VA

Go to www.telestrategies.com to register or download the brochure. SIP Forum
members receive an additional 15% discount.

Dear SIP Forum Members:

Web 2.0 is a viral technology built on personalization, collaboration and
participation. To grow applications, many Web 2.0 companies allow their
users and third-party developers to combine (or mashup) functionality or
content from one or more sources, via an API, to create new value-added
blended applications or mashups. 

Attend the Telco + Web 2.0 Service Creation conference to learn about
communications service providers' efforts to capture and integrate the Web
2.0 service creation framework into their next generation service creation
factories, including Service Delivery Platforms. Attendees will show how
service providers can create win-win collaborative arrangements with Web 2.0
companies by exposing key service enablers, best done in the core, to
application developers and their enterprise customers for the creation of
valuable service mashups. Come learn what forward thinking service providers
can and are doing to bridge the gap between the disparate Telco and Web 2.0
worlds and provide value beyond access.

As a sponsor of the conference, SIP Forum Members get an additional 15%
discount off the conference rate. Register by early bird date of March 12th
for the biggest savings. To take advantage of this offer, enter the
promotional code SIPFTW  at the top of the online registration form. To
register or download the complete brochure, go to www.telestrategies.com.

I look forward to seeing you at the show. - Jeff Sklaver, TeleStrategies

CONFERENCE AGENDA

MONDAY, APRIL 7, 2008

Pre-Conference Workshop
Successful Strategies for SDP Deployment

Led by Alan Quayle, Business and Service Development

TUESDAY, APRIL 8, 2008
8:45-10:00
Telco + Web 2.0 Service Creation: Making the Business Case
This session will examine how the Web 2.0 service creation phenomenon is
impacting telcos and how they must begin adapting it as their own. The
speakers will discuss: What are the "real" next generation services? What is
the state of current service provider activity/efforts to compete and
collaborate with Web 2.0 companies? What are mashups and what are the unique
service enablers that the telcos can add? What is the addressable market for
particular service enablers (i.e. call control, context, content, IPTV,
rating and billing, subscription status, identity (federated and single
sign-on), etc.)? Which enablers uniquely favor provisioning by the operators
over their competitors? What are Web 2.0 companies doing today to bypass the
telcos for various service enablers? Most importantly, where is the money to
be made by the telcos and saved by the third party entities? 

Alan Quayle, Business and Service Development
Tal Givoly, Chief Scientist, Amdocs

10:00-10:45
BT's Web 21C SDK: Opening the APIs
BT is leading the way in exposing its underlying network, allowing
developers to experiment in creating applications through its APIs. Since
introducing its Web21C Software Development Kit (SDK) in 2006, more than
2,500 developers have signed up to use it and the number continues to grow.
The speaker will describe the tool set, the services available for
consumption, the rationale behind the offering, its appeal to the app
development community, and how BT plans to make money from it. Applications
using the BT Web21C SDK will be showcased.

Paul Karsten, Platform Director and Architect, Service Delivery Platform, BT

11:15-12:15
Service Provider Roundtable: Creating a Web 2.0 Centric Application
Development Environment
Join this group of distinguished service providers as they address such
critical questions as:

*	What are service providers doing to create an application
development environment that can attract use by outside developers and their
own customers? 

*	How are they bringing Web 2.0 capabilities into their own branded
services? 

*	What are the unique enablers that they see offering, both in the
short and long term? 

*	How do they see the collaborative ecosystems being structured? 

*	How do they plan on exposing their network and application
interfaces to third parties? (i.e. Open application architectures? Sandbox?
Published APIs? Software development kits?) 

*	What are the organizational, operational and security issues that
need to be addressed? 

*	What role will IMS play, if any? 

*	How do they intend to monetize the offerings/applications? 

These and other questions will be addressed.

Ariel Gordon, Director of Enablers, Group Strategic Marketing, Orange France
Telecom
Mark Hahn, Distinguished Member of Technical Staff, Verizon Laboratories
Paul Karsten, Platform Director and Architect, Service Delivery Platform, BT
Shane Logan, Director, Services Architecture, TELUS
Lyle Paczkowski, Technology Strategist, Sprint

1:15-2:15
SDP Requirements for Composite Service Development 
In the Telco + Web 2.0 era, operators will be able to offer hundreds, if not
thousands, of services that combine applications and content from a variety
of sources to form composite services or mashups. However, service providers
need a foundational platform to help them create, deploy, manage, and
monetize these mashups. Panelists will discuss the capabilities of SDPs to
provide a unified network service creation and service exposure
infrastructure for new and innovative converged voice-data-Web services. 

Wedge Greene, FineGrain Networks & LTC International - Moderator
Michel Burger, Service Architect, Microsoft
Indu Kodukula, Vice President, Product Management, Oracle
David Mangini, Global SDP Solution Executive, IBM
Cindy Mills, General Manager, Service Delivery Environment, Alcatel-Lucent
Worldwide Services
Eric Burger, Deputy CTO, BEA Systems, and President, SIP Forum 

2:15-3:05
How Telcos Can Enable Innovative Third-party Services by Exposing
Identity-centric APIs. and Make Money in the Process
Telcos are facing a positive challenge with the move to User Centric
Identity, and the opening of their APIs to third parties. As they control
the access networks and devices, telcos can provide implicit authentication
to their users and are in a unique position to offer "foundation" APIs to
the developer community. As a leading player of this revolution, Orange will
present and discuss best practices, challenges and business opportunities
that come with the opening of its APIs, such as Identity Federation. 

Ariel Gordon, Director of Enablers, Group Strategic Marketing, Orange France
Telecom

3:30-4:15
BT: Making Web 2.0 and Communication Services Assembly a Reality
Web 2.0 defines how developers and end-users alike use the web as a platform
to create social networks, user-generated content communities and
collaborate. Meanwhile, communication service providers are implementing
Internet-based technologies to blend Web 2.0 applications into their
extended, real-time communications platform. BT will share insights into its
Converged Experience Design initiatives and innovative services assembly
which is making Web 2.0 a reality.

David Bolene, Chief Architect, Service Delivery Platform, BT
Indu Kodukula, Vice President, Product Management, Oracle

4:15-5:15
Speed Dating: Application Developers' Impressions of Using Telco Service
Enablers for Fun and Profit
This session brings together applications developers' working on creating
voice/data/Web 2.0 mashups to assess the appeal of proposed telco service
enablers, how they see themselves collaborating with service providers,
operational requirements, compensation considerations and what key issues
would need to be resolved.

Alec Saunders, Co-Founder and CEO, iotum
D.P. Venkatesh, CEO, mPortal Inc
Other speakers to be announced

WEDNESDAY, APRIL 9, 2008

8:30-9:20
Leveraging SOA and Web 2.0 as Next Generation Service Enablers
SOA expands the vision of web services. The speaker will describe the
service enablers and approaches at different levels of SOA including:
service creation and orchestration, service integration layer, service
gateways. This presentation will also cover latest trends, demonstration of
a Web2.0 framework for composing and deploying new service patterns, along
with lessons learned by practitioners who have implemented them.

Hema Narayanan, Senior Technical Architect, Wipro Technologies
Dr. Kingshuk Banerjee, Head - Center of Excellence, Wipro Technologies

9:20-10:10
The Role of Third Party APIs in Operator Branded, Co-branded and Enabled
Services
In the classic demand curve, the operator focuses at the top of the curve
with its own branded apps, in the middle is co-branded, and then there's the
long-tail. A lot of the focus today is on the long-tail, when Web 2.0 has a
major impact at the head of the curve. The speakers will discuss the duality
of third party APIs which provide a channel for interactions and exchanges
between applications and service enablers. That is, outside-in (bringing
outside capabilities into operator branded services) and inside-out
(exposing capabilities to partners and third parties). While the mash-ups
work both ways, the business models, technical requirements and customer
propositions are quite different.

Michael Crossey, Vice President, Marketing, Aepona
Shane Logan, Director, Services Architecture, TELUS

10:30-11:20
Context Management - A New Way to Govern and Manage Web 2.0 Mashups
Web 2.0 mashups are high on the hype cycle, but for these types of
applications to really deliver value, a framework and mechanisms to control
and manage contextual relationships across services is required. This
session will explore how to seamlessly enable end-users to control the flow
of contextual information across applications and users and how governance
and management of context increases efficiency and adds value.
David Isaacson, Program Manager, Hewlett-Packard

11:20-12:15
Telecom "Garden Clubs" and Service Mashups: Thinking Beyond Basic Enablers
Location, presence, messaging and other discussed service enablers are just
a toe in the water. Why shouldn't a qualified-partner be able, for a fee, to
build and sell a service application that uses, for example, a service
provider's IMS and VPN structure, with the telco providing the QoS and
billing? As multiple providers do in fact establish these Telecom "Garden
Clubssm" (reference to Scottish/British shared garden spaces), an external
MVO could provide service mashups across many providers. This talk will
concentrate on the collaborative development and deployment of services and
applications that make use of unbundled network facilities via primitives
exposed by the service providers. 

Wedge Greene, FineGrain Networks & LTC International

Testimonials from last September's Telco + Web 2.0 program:

"Telco-Web 2.0 Service Creation was an excellent show. I was very impressed
by the caliber of both the speakers and the attendees. I made some contacts
that would have been difficult to make otherwise." 

David Croslin, Hewlett-Packard Company

"The concept of the event was perfect (basically web 2.0 for telcos)! I
commend TeleStrategies for hosting the event and taking on such a
challenging topic!"   Rick Levis, Alcatel-Lucent

"Thank you for taking the lead to hold a special conference like this. It
was worth the trip."  Karen Purdy, SaskTel

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